Amazon Makes 3D scans of Bodies in Exchange for a Gift Card. The American retail giant Amazon makes 3D scans of customers in New York in exchange for a gift card of 25 dollars.
The company makes scans of people in everyday clothes and swimwear, according to reports.
For the scans, Amazon uses the technology of Body Labs, a company that was acquired by Amazon in 2017.
The sessions take 30 minutes,
during which Amazon records not only the length and weight of the volunteer but also the scans.
The collected data is only used for internal research, not for marketing, says Amazon.
It is unclear what exactly Amazon will do with the participants’ 3D scans.
Body Labs has previously indicated that scans could be used to allow customers to try an exact fitting item of clothing virtually.
A giant retail spokesperson told that the company did not make any announcements about Body Labs,
but that “it is excited to see the technology develop.”